Internet of Things: Hype Today, Prevalent When?

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There is no doubt about the fact that Internet of Things (IoT) has caught fire in a tremendous way and has become the talk of the town.

So, what is the entire buzz about? What is IoT?

“IoT is an evolution of mobile, home, and embedded applications that are being connected to the internet integrating greater computing capabilities and using data analytics to extract meaningful information.”

How can it help?

Imagine an intelligent device like a smart traffic camera, the camera can monitor the road for congestion, accidents and weather conditions and communicate that status to a gateway that combines data from other cameras, creating an intelligent city-wise traffic system.

Now, imagine that traffic system connected to other city-wise transportation systems which get data from their own intelligent devices, creating an ever-larger intelligent system of systems. When these intelligent systems of systems share data over the cloud and analyze it, the insights gained from it can change our businesses, our lives and our world in numerous ways like improving medical outcomes, creating better products faster with lower developing costs, making shopping more enjoyable or optimizing energy generation and consumption.

If done right, the IoT has a huge potential to encourage productivity and transparency. But, on the other hand, rapid adoption of IoT is questionable considering reluctance of organizations to alter their processes. The development has been pretty slow since the term was first coined.

A glance at the key players in the IoT market


Being a host of the IoT World Forum, Cisco is a prominent player that revolves its business strategy with a deep focus on IoT. Cisco has created a wide range of IoT services like network connectivity which includes switching, routing, wireless access and embedded network hardware, fog computing services (which bring data collection, storage and analysis to the network edge), data analytics, security, management and automation.


Dell, an enterprise hardware manufacturer, is also developing its infrastructure components for a world of IoT. Dell Edge Gateway provides purpose-built gateway with robust analytics capabilities, expansive input/output (I/O) options and capability to function in intense environments. The company offers endpoint connectivity for devices plus back-end storage and analytics platforms to manage IoT data. Dell also opened its IoT Lab in Silicon Valley in partnership with Intel in 2014.

Amazon Web Services

Though IoT is a newbie, some companies have started experimenting with it.  Amazon Web Services, the largest cloud provider, uses tools that help in making sense of the available data.

  • Kinesis Streams – To gather and process huge streams of data records in real time
  • S3 – A web service interface that offers secure, durable, and highly-scalable cloud storage for developers and IT team that they can use to store and retrieve endless amount of data at anytime, from anywhere
  • DynamoDB – An entirely managed NoSQL database service that offers quick and conventional performance with flawless scalability

What does the future behold?

If stats were to be believed, Research firm IDC predicts IoT will become a $1.46 trillion international market by 2020, up from $700 billion last year. Being in a nascent stage for now, whether this will actually happen or not, only time will tell.

Key Reseller Takeaways

  • The IoT technologies are in its ‘Survival and Growth’ phase
  • The standards are nascent and the security technologies are still getting created and have no recognized products at this stage
  • For now, the resellers in the Middle East and Africa market need to play the ‘wait and watch’ game
  • The key to success is further development of the standards and improvisation of security


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